Majority
Headnote
[1] Trade Names — Unfair Competition — Elements Essential to Belief.—In an action by copartners doing a collection business under a fictitious name to restrain the defendants from engaging in the same kind of business in the same city, using a name similar to that used by plaintiffs, the latter, in order to entitle them to relief upon the ground of unfair competition, must establish that by care, attention, skill and strict adherence to business they had built up an extensive, valuable business, and that defendants, ¡by the fraudulent use of said similar name and by unfair and fraudulent practices, were deceiving and misleading the public, and were thereby seeking to deprive plaintiffs of their customers and trade.Plaintiffs, Samuel C. Tomsky and Lee Andrew Cole, as copartners doing business under the firm name of Eauer Collection Company, and the corporate defendant, Eauer’s Law and Collection Company, Inc., of which the individual defendants Eoy E. Clark, J. J. Eauer and H. S. Smith are officers and stockholders, are engaged in the same kind of business in the city and county of San Francisco, that of collecting debts. Plaintiffs commenced this action to enjoin said defendants from using the name “Rauer’s Law and Collection Company, Inc.” in connection with said corporate defendant’s business. All defendants, excepting Eauer, joined in an answer denying certain allegations of the complaint and interposing two special defenses. The defendant Eauer answered separately, and besides denying material allegations of the complaint, added a cross-complaint asking that plaintiffs be restrained from using the name “Eauer” in connection with plaintiffs’ business. The trial court found generally in favor of the defendants and gave judgment denying the relief prayed for in plaintiffs’ complaint, and enjoining plaintiffs from using the name of Eauer in connection with their business. Plain
The findings establish the following facts: For twenty-five years preceding 1913 defendant J. J. Rauer was engaged in the business of collecting debts in San Francisco, and during the latter portion of that time operated said business under the corporate name “Rauer’s Law and Collection Company,” a corporation organized by Rauer with himself as the owner of the entire capital stock. In 1913 Rauer sold his stock to his nephew, R. J. Graf, who continued the business under the said corporate name until his death in October, 1917. Subsequently the ownership of the stock passed through W. L. Claiborne to William and S. C. Tomsky. After the death of Graf the business of said corporation did not prosper. William Tomsky died, but said corporation continued to function under the direction of Samuel C. Tomsky until March, 1921, when it was abandoned and its powers were suspended for nonpayment of taxes. Its corporate existence was never thereafter revived. After the death of William Tomsky and before the abandonment and suspension of said corporation plaintiffs Tomsky and Cole, desiring to avail themselves of the benefits of the Rauer name, formed a partnership under the fictitious name of “Rauer Collection Company,” and on March 18, 1919, duly filed a certificate of partnership to that effect; thereafter, and until the time of the abandonment of said corporation, the affairs of said partnership and said corporation, were transacted in the same office. The findings further show that prior to the abandonment of said corporation the said S. C. Tomsky collected, in some instances, and in others renewed, various judgments standing in favor of said corporation by assigning the same to himself and to said co-partnership and bringing suits in his own name; that said corporation during the latter part of its existence failed to remit its collections and had many judgments rendered against it; “that the plaintiffs above named told people on occasions that they had no connection with said defunct corporation, but at the same time said plaintiffs continued to collect old judgments obtained in the name of Rauer’s Law and Collection Company”; the court further found
[2] The mere fact that appellants filed a certificate of copartnership to operate a business under the family name of another gave them no perpetual right to the use of such
[4] Every man has the absolute right to use his own name in his own business even though he may interfere with and injure the business of another bearing the same name; provided he does not resort to any artifice or do any act calculated to. mislead the public as to the identity of the establishments or to produce injury to the other beyond that which results from the similarity of names (Meneely v. Meneely, 62 N. Y. 427 [ 20 Am. Rep. 489 ]; Howe Scale Co. v. Wyckoff, Seamens, etc., 198 U. S. 118 [ 49 L. Ed. 972 , 25 Sup. Ct. Rep. 609 , see, also, Rose’s U. S. Notes]; Hilton v. Hilton, 89 N. J. Eq. 182 [L. R. A. 1918F, 1174, 104 Atl. 375 ]; Rogers & Rogers Bros. v. Rogers, 53 Conn. 156 [ 55 Am. Rep. 78 , 5 Atl. 675 ]; McLean v. Fleming, 96 U. S. 252 [ 24 L. Ed. 828 , see, also, Rose’s U. S. Notes]; Marshall v. Pinkham, 52 Wis. 585 [ 38 Am. Rep. 756 , 9 N. W. 615 ]). [5] As just stated, equity will not allow a person to resort to artifice or contrivance in the use of his name as a result of which the public is deceived as to his business or products. But in such case it is not the use of a man’s own name that is condemned, it is the dishonesty practiced in the use of it (Morton v. Morton, supra; Weinstock v. Marks, 109 Cal. 529 [ 50 Am. St. Rep. 57 , 30 L. R. A. 182 , 42 Pac. 142 ]; Dodge Stationery Co. v. Dodge, 145 Cal. 380 [ 78 Pac. 879 ]; Howe Scale Co. v. Wyckoff, supra; Burns v. Wm. J. Burns Detective Agency, 235 Mass. 553 [ 127 N. E. 334 ]; Thompson v. Thompson Yds., 144 Minn. 298 [ 175 N. W. 550 ]). [6] Where it appears, however, as it does here, that the party sought to be enjoined has a right to use his own name and he does so reasonably and honestly, he is not obliged to abandon the use thereof or to unreasonably restrict it, whether used
. We do not find any of the cases cited by appellants upon the question of unfair competition in point, for the reason that they either do not involve family names or else do involve facts showing privity of interest between the parties, or fraudulent and dishonest practices committed by the party sought to be enjoined. As already pointed out, neither of those latter elements is present in the instant case.
[7] We are also of the opinion that the findings are sufficient to sustain the judgment rendered upon the cross-complaint. Without repeating the specific findings bearing upon this branch of the case, it may be said generally that they "show that appellants adopted Bauer’s name as a part of their firm name without his consent, seeking to take advantage of his former business reputation as a collector, and thereby leading the public to believe that he was personally connected with their firm; that Bauer is now lawfully engaged in the same character of business, and that the operation of appellants’ business under said fictitious name is not only deceiving the public as to the idéntity of the business, but the manner in which appellants have operated it has been injurious to Bauer’s business and reputation. Under such circumstances we believe the case has been brought clearly within the rule of the following cases: Edison v. Edison Polyform & Mfg. Co., 73 N. J. Eq. 136 [ 67 Atl. 392 ]; Edison v. Continental Chemical Co., 220 Fed. 398 ; C. H. Bachelder & Co., Inc., v. Bachelder, 220 Mass. 42 [ 107 N. E. 455 ]; Scheer v. American Ice Co., 32 Misc. Rep. 351 66 N. Y. Supp. 3 ]; Sage Foundation Home Co. v. Sage Forest Hill Association, 119 Misc. Rep. 669 [ 197 N. Y. Supp. 877 ]. Under the conditions above stated appellants’ business, if allowed to continue under its present name, would be unfair, in the legal sense, both to the respondents and to the public, and may therefore be enjoined (Sage Foundation Home Co. v. Sage Forest Hill Association, supra; Fisher v. Star
[8] The form of action was one in which it was proper to file a cross-complaint (Code Civ. Proc., sec. 442; Fite v. Dorman (Tenn.), 57 S. W. 129 ; Bachelder & Co. v. Bachelder, supra).
[9] The contention made by appellants that respondent Eauer is estopped from seeking affirmative relief by reason of his laches is disposed of by the findings “that after plaintiffs became partners, as aforesaid, said Eauer occasionally visited the office in which plaintiffs’ business and the business of said corporation, Bauer’s Law & Collection Co., was carried on together, but the attention of said Eauer was not called to the fact that plaintiffs were doing business under said fictitious partnership name of Eauer Collection Company, nor did he know of the adoption of said name at the time of the filing of the certificate thereof with the county clerk nor until after some lapse of time, when said Eauer learned of the bringing of suits under the name of Eauer Collection Company,” and that “the defendant has acted with reasonable diligence in the premises and is not guilty of laches.”
We find nothing inconsistent in the findings; they are supported by the pleadings, and, in our opinion, sustain the judgment. The judgment is therefore affirmed.
Tyler, P. J., and Cashin, J., concurred.
A petition by appellants to have the cause heard in the supreme court, after judgment in the district court of appeal, was denied by the supreme court on August 27, 1925.
Knight, J., pro ten., did not participate.
Cases cited
- Yellow Cab Co. of San Diego v. Sachs 191 Cal. 238 p. 417
- Morton v. Morton 148 Cal. 142 p. 418
- Meneely v. Meneely 62 N. Y. 427 p. 418
- Howe Scale Co. v. Wyckoff, Seamans & Benedict 198 U. S. 118 p. 418
- McLean v. Fleming 24 L. Ed. 828 p. 418
- Dodge Stationery Co. v. Dodge 145 Cal. 380 p. 418
- Scheer v. American Ice Co. 32 Misc. Rep. 351 p. 419
- Fisher v. Star Co. 231 N. Y. 414 p. 420